branding ; photography; float design
My brother in law is a like a brother to me, and while I don’t get involved in politics, I really wanted help him out with a local election campaign.
We agreed on an approach that was clean, classic, with just enough modern feel. I will say though that avoiding old tropes and clichés was almost impossible while designing these materials. Colors too abstract? Puts people off. Too close to another’s campaign? Gotta go. Logotype’s akin to a known adversary? Rework.
In the end I think we both felt good about his efforts and how he presented to the community.