graphic design ; branding
I’m never one to blow my own horn, but when Cleveland Vegan shifted gears on their rebrand I was bummed to lose the direction of their initial charge: to make this fun, bold, and inviting!
So… here are a few of the “Also Rans”. I’d like to think I would have tried these restaurants out.
The idea(s) here being that these would lean on the far brighter end of the rather, say, established ‘greens’ and ‘oranges’ that accompany vegan fare. You get a spirited, inviting palette with dynamic lettering. Bold. Round. Big swishes.
Maybe this place has ice cream too.